Designing and Validation of the Internal Marketing Questionnaire for Health Care Centers

Document Type : Original Article

Authors

1 Student Research Committee, School of Health Management and Information Sciences Branch, Iran University of Medical Sciences, Tehran, Iran

2 Department of English Language, School of Health Management and Information Sciences, Iran University of Medical Sciences, Tehran, Iran

3 Department of Health Services Management, School of Management and Medical Informatics, Tabriz University of Medical Sciences, Tabriz, Iran

Abstract

Introduction: Providing quality services in different organizations depends on understanding
the needs and problems of human resources and responding to them appropriately. This
study aimed to design and validate a questionnaire to assess the internal marketing status of
health care centers in Persian.
Methods: After collecting the related articles and interviewing the experts, we designed the
initial questionnaire consisting of 35 questions in 8 different dimensions. For the validity of
the instrument, face validity and content validity were used. For checking the reliability, the
internal consistency (Cronbach’s Alpha) and test-retest (Intraclass Correlation Coefficient)
methods were used. All statistical analyses were performed using SPSS-v24 software.
Results: Using a panel of 15 experts to evaluate the content validity of the instrument, we
found that the optimal value of content validity ratio (CVR) and content validity index (CVI)
were 0.49 and 0.79, respectively. Finally, 30 questions in the form of 7 dimensions were kept.
Also, the reliability of the instrument was confirmed with Alpha=0.88 and ICC=0.85.
Conclusion: This study provided a suitable and reliable instrument in Persian to investigate
the internal marketing status of health care centers that can be used by researchers.

Keywords

References

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Health Management & Information Science
Volume 8, Issue 2
April 2021
Pages 138-146

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